{"id":4680,"date":"2020-11-26T13:17:16","date_gmt":"2020-11-26T13:17:16","guid":{"rendered":"https:\/\/grupoazulae.com\/?p=4680"},"modified":"2021-07-09T11:22:52","modified_gmt":"2021-07-09T11:22:52","slug":"comment-un-crm-peut-vous-aider-a-tirer-parti-du-black-friday","status":"publish","type":"post","link":"https:\/\/grupoazulae.com\/fr\/groupe-azulae\/comment-un-crm-peut-vous-aider-a-tirer-parti-du-black-friday\/","title":{"rendered":"Comment un CRM peut-il vous aider \u00e0 profiter du Black Friday ?"},"content":{"rendered":"
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Ce Black Friday est le moment id\u00e9al pour prendre de meilleures r\u00e9solutions pour l\u2019ann\u00e9e prochaine, alors assurez-vous que ce soit votre dernier Black Friday. Ajoutez de la couleur au Black Friday et obtenez votre CRM ! afin que vous puissiez planifier des campagnes marketing et augmenter la rentabilit\u00e9 de votre entreprise.<\/em><\/strong><\/h5>\n

 <\/p>\n

L\u2019ann\u00e9e 2020 a \u00e9t\u00e9 caract\u00e9ris\u00e9e par une baisse de la consommation, ce qui a entra\u00een\u00e9 un manque de liquidit\u00e9 sur les march\u00e9s. C'est pour cette raison que les entreprises ont peaufin\u00e9 leur CRM et tout pr\u00e9par\u00e9 pour profiter du Black Friday, le jour de vente le plus important avant No\u00ebl.<\/p>\n

Ce Black Friday sera sans pr\u00e9c\u00e9dent et marquera le coup d\u2019envoi des achats de No\u00ebl, c\u2019est pourquoi les entreprises devront \u00eatre pr\u00eates \u00e0 adapter leurs effectifs, leurs stocks et leurs canaux de distribution en fonction de la demande.<\/p>\n

De m\u00eame, de nombreuses marques lanceront des offres dans leurs diff\u00e9rents points de vente. Il convient toutefois de noter que lors du pr\u00e9c\u00e9dent confinement, les ventes en ligne ont connu une augmentation de 50 %, et avec les derni\u00e8res mesures, une augmentation suppl\u00e9mentaire de 30 % est attendue pendant les vacances.<\/p>\n

Comme pr\u00e9vu MRG<\/a> (Association britannique de vente au d\u00e9tail en ligne) 90% de tous les achats du Black Friday seront effectu\u00e9s en ligne.<\/p>\n

Un alli\u00e9 technologique fiable<\/h4>\n

Le Black Friday nous rappelle l\u2019importance d\u2019avoir un partenaire technologique fiable qui peut garantir que notre infrastructure et nos capacit\u00e9s sont pr\u00eates \u00e0 profiter des opportunit\u00e9s du march\u00e9.<\/p>\n

Il est ind\u00e9niable que le monde entier tourne autour de trois axes centraux : les capacit\u00e9s des entreprises, les connaissances des individus et les avanc\u00e9es technologiques.<\/p>\n

Un alli\u00e9 technologique est celui qui vous permet d\u2019automatiser les t\u00e2ches pour r\u00e9duire les co\u00fbts et augmenter les ventes. Il s\u2019agit de mettre en \u0153uvre ou d\u2019int\u00e9grer les derni\u00e8res solutions technologiques pour assurer une efficacit\u00e9 maximale au sein de l\u2019organisation.<\/p>\n

Un partenaire technologique est d\u00e9finitivement un partenaire dans la recherche de solutions et dans l\u2019atteinte des objectifs fix\u00e9s.<\/em><\/span><\/p>\n

Qu'est-ce qu'un logiciel CRM ou Customer Relationship Management ?<\/strong><\/h4>\n

C'est un outil technologique qui permet d'\u00e9tablir le maximum de canaux de communication avec les clients. Par cons\u00e9quent, cela contribue \u00e0 augmenter les ventes en \u00e9tablissant des relations de qualit\u00e9 \u00e0 long terme.<\/p>\n

Nous pouvons dire que les outils CRM sont g\u00e9n\u00e9ralement appliqu\u00e9s dans les domaines suivants : marketing, gestion des ventes, service client et support.<\/p>\n

\"CRM\"<\/p>\n

Un CRM peut aider votre \u00e9quipe marketing \u00e0 segmenter le march\u00e9. Il leur fournit \u00e9galement des outils pour planifier, ex\u00e9cuter et analyser des campagnes. M\u00eame en temps r\u00e9el !<\/em><\/span><\/p>\n

Votre entreprise peut vendre plus avec un CRM car c'est un outil qui aide les vendeurs \u00e0 \u00eatre plus efficaces. Cela permet un suivi plus complet, am\u00e9liore l'entonnoir de conversion et aide davantage de prospects \u00e0 devenir de vrais clients. Ne manquez aucune opportunit\u00e9 de vente !<\/em><\/span><\/p>\n

Faites attention et voyez comment les entreprises avec le meilleur service client et le meilleur support apr\u00e8s-vente ont un CRM. Cette puissante solution technologique contribue \u00e0 am\u00e9liorer la productivit\u00e9 des employ\u00e9s en fournissant des fonctionnalit\u00e9s d\u2019attribution de cas, de suivi des t\u00e2ches et de r\u00e9solution en un temps record. Les clients appr\u00e9cient les exp\u00e9riences satisfaisantes !<\/span><\/em><\/p>\n

8 avantages d'un CRM<\/strong><\/h4>\n
    \n
  1. Am\u00e9liorer la d\u00e9finition et la segmentation des clients<\/li>\n
  2. Augmenter l'efficacit\u00e9 des services en contact direct avec les clients<\/li>\n
  3. Augmente la rentabilit\u00e9 globale de l'entreprise<\/li>\n
  4. Profitez des opportunit\u00e9s de vente (cross-selling et up-selling)<\/li>\n
  5. Optimiser les processus de marketing et de vente<\/li>\n
  6. Am\u00e9liore la qualit\u00e9 du service, le niveau de satisfaction, le taux de r\u00e9tention et la fid\u00e9lit\u00e9 des clients<\/li>\n
  7. Aide \u00e0 am\u00e9liorer la productivit\u00e9 et \u00e0 r\u00e9duire les co\u00fbts<\/li>\n
  8. Obtenez des informations en temps r\u00e9el qui aident \u00e0 la prise de d\u00e9cision<\/li>\n<\/ol>\n

    Accompagnez vos clients dans leur processus \u00e9volutif<\/strong><\/h4>\n

    Un logiciel ou un syst\u00e8me CRM peut vous montrer le cycle de vie du client, un terme utilis\u00e9 pour d\u00e9crire la progression d'un client dans l'\u00e9valuation, l'achat, l'utilisation et la r\u00e9p\u00e9tition d'un produit ou d'un service.<\/p>\n

    Un CRM peut vous indiquer o\u00f9 votre entreprise doit s\u2019am\u00e9liorer, vous aidant ainsi \u00e0 emp\u00eacher les clients de passer \u00e0 la concurrence. Par cons\u00e9quent, cela contribue \u00e0 am\u00e9liorer la fid\u00e9lit\u00e9 des clients envers votre organisation.<\/p>\n

    \u00ab \u2026une augmentation de 5% de la fid\u00e9lisation de la client\u00e8le produira entre 25% et 100% d'augmentation des b\u00e9n\u00e9fices. \u00bb \u2013 FR\u00c9D\u00c9RIC F. REICHHELD<\/strong> \u2013<\/span><\/em><\/p>\n

    Am\u00e9liorer la qualit\u00e9 du service que nous offrons \u00e0 nos clients conduit \u00e0 une plus grande satisfaction et, par cons\u00e9quent, \u00e0 un taux de r\u00e9tention plus \u00e9lev\u00e9. Fid\u00e9lisez vos clients et vous les verrez devenir plus rentables au fil du temps !\u00a0<\/em><\/span><\/p>\n

    Si vous \u00eates d\u00e9termin\u00e9 \u00e0 vendre plus, \u00e0 mieux servir vos clients et \u00e0 am\u00e9liorer la rentabilit\u00e9 de votre entreprise. Consultez nos experts et demandez votre CRM, le meilleur solution<\/strong><\/a> pour votre entreprise !<\/em><\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Ce Black Friday est le moment id\u00e9al pour prendre de meilleures r\u00e9solutions pour l\u2019ann\u00e9e prochaine, alors assurez-vous que ce soit votre dernier Black Friday. Ajoutez de la couleur au Black Friday et obtenez votre CRM ! afin que vous puissiez planifier des campagnes marketing et augmenter la rentabilit\u00e9 de votre entreprise. Cette ann\u00e9e 2020 a \u00e9t\u00e9 caract\u00e9ris\u00e9e [\u2026]<\/p>","protected":false},"author":9,"featured_media":4707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[93,71,83,92,79,80,84],"class_list":["post-4680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grupo-azulae","tag-crm","tag-desarrollo-de-software","tag-implantacion","tag-industria-4-0","tag-innovacion","tag-tecnologia","tag-tecnologica"],"yoast_head":"\n\u00bfC\u00f3mo puede un CRM ayudarte a aprovechar el Black Friday?<\/title>\n<meta name=\"description\" content=\"\u00a1Ponle color al Black Friday y ll\u00e9vate tu CRM ! para que planifiques las campa\u00f1as de marketing e incrementes la rentabilidad de tu negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoazulae.com\/fr\/groupe-azulae\/comment-un-crm-peut-vous-aider-a-tirer-parti-du-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo puede un CRM ayudarte a aprovechar el Black Friday?\" \/>\n<meta property=\"og:description\" content=\"\u00a1Ponle color al Black Friday y ll\u00e9vate tu CRM ! para que planifiques las campa\u00f1as de marketing e incrementes la rentabilidad de tu negocio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupoazulae.com\/fr\/groupe-azulae\/comment-un-crm-peut-vous-aider-a-tirer-parti-du-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Grupo Azulae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/grupoazulae\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-26T13:17:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-09T11:22:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupoazulae.com\/wp-content\/uploads\/2020\/11\/CRM-HALF.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adriana Hern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GrupoAzulae\" \/>\n<meta name=\"twitter:site\" content=\"@GrupoAzulae\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adriana Hern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grupoazulae.com\/grupo-azulae\/como-puede-un-crm-ayudarte-a-aprovechar-el-black-friday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grupoazulae.com\/grupo-azulae\/como-puede-un-crm-ayudarte-a-aprovechar-el-black-friday\/\"},\"author\":{\"name\":\"Adriana Hern\u00e1ndez\",\"@id\":\"https:\/\/grupoazulae.com\/#\/schema\/person\/1cd411ca24407b103a2affca6b1ca449\"},\"headline\":\"\u00bfC\u00f3mo puede un CRM ayudarte a aprovechar el Black Friday?\",\"datePublished\":\"2020-11-26T13:17:16+00:00\",\"dateModified\":\"2021-07-09T11:22:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grupoazulae.com\/grupo-azulae\/como-puede-un-crm-ayudarte-a-aprovechar-el-black-friday\/\"},\"wordCount\":885,\"publisher\":{\"@id\":\"https:\/\/grupoazulae.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/grupoazulae.com\/grupo-azulae\/como-puede-un-crm-ayudarte-a-aprovechar-el-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grupoazulae.com\/wp-content\/uploads\/2020\/11\/CRM-HALF.jpg\",\"keywords\":[\"CRM\",\"desarrollo de software\",\"implantaci\u00f3n\",\"industria 4.0\",\"innovaci\u00f3n\",\"tecnolog\u00eda\",\"tecnol\u00f3gica\"],\"articleSection\":[\"Grupo Azulae\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grupoazulae.com\/grupo-azulae\/como-puede-un-crm-ayudarte-a-aprovechar-el-black-friday\/\",\"url\":\"https:\/\/grupoazulae.com\/grupo-azulae\/como-puede-un-crm-ayudarte-a-aprovechar-el-black-friday\/\",\"name\":\"\u00bfC\u00f3mo puede un CRM ayudarte a aprovechar el Black Friday?\",\"isPartOf\":{\"@id\":\"https:\/\/grupoazulae.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/grupoazulae.com\/grupo-azulae\/como-puede-un-crm-ayudarte-a-aprovechar-el-black-friday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/grupoazulae.com\/grupo-azulae\/como-puede-un-crm-ayudarte-a-aprovechar-el-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grupoazulae.com\/wp-content\/uploads\/2020\/11\/CRM-HALF.jpg\",\"datePublished\":\"2020-11-26T13:17:16+00:00\",\"dateModified\":\"2021-07-09T11:22:52+00:00\",\"description\":\"\u00a1Ponle color al Black Friday y ll\u00e9vate tu CRM ! 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