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This Black Friday is a great time to make better resolutions for the coming year, so make sure this is your last "Black Friday." Add some color to Black Friday and get your CRM! Plan your marketing campaigns and boost your business's profitability.
2020 has been characterized by a drop in consumption that has led to a lack of liquidity in the markets. Therefore, companies have fine-tuned their CRM systems and prepared everything to take advantage of Black Friday, the most important sales day before Christmas.
This Black Friday will be unprecedented and will mark the start of Christmas shopping, which is why companies will have to be prepared to adjust the number of employees, inventories and distribution channels according to demand.
Many brands will also be launching offers at their various points of sale. However, it's worth noting that online sales saw a 50% increase during the previous lockdown, and with the most recent measures, an additional 30% increase is expected during the holidays.
According to forecast MRG (UK online retail association) 90% of the purchase transactions this Black Friday will be online.
A reliable technology partner
Black Friday reminds us of the importance of having a reliable technology partner, ensuring that our infrastructure and capabilities are ready to take advantage of market opportunities.
It is undeniable that the whole world revolves around three central axes: the capabilities of companies, the knowledge of people, and technological advances.
A technology partner is someone who allows you to automate tasks to reduce costs and increase sales. This means implementing or integrating the latest technological solutions to ensure maximum efficiency within the organization.
Definitely, a technology partner is a co-participant in the search for solutions and in the achievement of the objectives set.
What is a CRM or Customer Relationship Management Software?
It's a technological tool that allows you to establish the maximum number of communication channels with your customers. Consequently, it helps increase sales by building long-term, high-quality relationships.
We can say that CRM tools are usually applied in the following areas: marketing, sales management, customer service or support.
A CRM can help your marketing team segment the market. It also provides them with tools to plan, execute, and analyze campaigns. Even in real time!
Your company can increase sales with a CRM because it's a tool that helps salespeople be more effective. It allows for more thorough tracking, improves the conversion funnel, and helps more prospects become actual customers. Not a single sales opportunity is missed!
Pay attention and notice how companies with the best customer service and after-sales support use a CRM. This powerful technological solution helps improve employee productivity because it includes features for case assignment, task tracking, and resolution in record time. Customers value satisfying experiences!
8 Benefits of a CRM
- Improves customer definition and segmentation
- It increases the efficiency of departments that have direct contact with customers.
- It increases the company's overall profitability.
- Take advantage of sales opportunities (cross-selling and up-selling)
- Optimize marketing and sales processes
- Improves service quality, satisfaction level, retention rate and customer loyalty
- It helps improve productivity and reduces costs
- It provides real-time information that aids in decision-making.
Accompany your clients in their evolutionary process
A CRM software or system can show you the customer lifecycle, a term used to describe the progression of a customer when evaluating, purchasing, using, and repeating the use of a product or service.
A CRM can pinpoint areas for improvement within your company, helping you prevent customers from switching to the competition. As a result, it contributes to increased customer loyalty.
“…a 5% increase in customer retention will produce between a 25% and a 100% increase in profits.” FREDERICK F. REICHHELD –
Improving the quality of service we offer to our customers brings greater satisfaction and, therefore, a higher retention rate. Build customer loyalty and you'll see them become more profitable over time!
If you're determined to sell more, serve your customers better, and improve your company's profitability, consult our experts and order your CRM—the best! solution for your business!